Stop guessing which
SKUs need fixing.
Criterion diagnoses why products underperform across every channel, ranks opportunities by profit impact, and turns recommendations into measurable commercial outcomes.
Revenue at Risk
£42.3k
Top Opportunities
847
Avg Confidence
87%
Trusted by commerce teams managing 500k+ SKUs
Google Shopping · Meta · Amazon · Shopify · WooCommerce · BigCommerce · TikTok Shop · Bing
Built around five commercial ideas
Diagnose
Classify why each SKU underperforms across 8 root causes
Prioritise
Rank every opportunity by predicted profit impact
Recommend
Get concrete, per-SKU actions with confidence scores
Experiment
Test changes with adaptive multi-armed bandits
Learn
Measure outcomes and feed results back into scoring
The data journey - from import to insight
01
Ingest
Import catalog data from any source
02
Diagnose
Identify root causes per SKU
03
Rank
Score by profit impact potential
04
Recommend
Generate specific actions
05
Apply
Push changes to channels
06
Learn
Measure and refine models
See exactly why products underperform
Product
Urban Thread Floral Midi Dress - Sage Green
Contributing factors
- Title missing brand name
- No size keywords
- Below average keyword density
Estimated recovery
£2,340/mo
Effort
LOWSuggested action
Rewrite title to include brand + size + material
Measurable improvement, not just formatting
Before
Floral Midi Dress Sage Green
- Missing brand
- No material
- Generic phrasing
After
Urban Thread | Floral Midi Dress - Sage Green - Recycled Cotton - UK 6-18
- Brand present
- Material added
- Size range included
Connects to your entire commerce stack
Channels
Platforms
Built for teams who take catalog performance seriously
847
diagnoses generated
in the last 30 days
£2.1M
revenue at risk identified
91%
average confidence score