Market-aware English

Tune your feed's English for the market you're selling into. Spellings, product words, and idioms are swapped without changing your pricing, attributes, or images.

What this does: swaps words and spellings for the target market. Trainers to sneakers for the US, favourite to favorite, jumper to sweater, and so on.

What it doesn't do: translate to another language. For French, German, or Spanish feeds use the Translations tab on a product, which spins up the LLM-based translator.

Markets

Source market

The English your product copy is written in today.

Target market

The market you want the adapted copy for.

Channel scope

Preview can span all channels. To apply, pick a specific channel so the adapter knows which feed items to write to.

Merchant glossary

Override the default adapter for words that are specific to your brand. Case-insensitive, matches whole words only.

No custom entries yet. The default glossary still runs.

Preserve terms

Brand names, trademarks, and product codes to leave untouched. One per line.

0 terms.

Ready to apply? We'll write the adapted copy to the target market for every product in the selected channel.

Cost: 1 credit per product in the channel. Preview is free.